Honomichl, Jack J. <br/><br/>
Marketing/research people :  their behind-the-scenes stories / 
Jack J. Honimichl. 
 - Chicago, IL :  Crain Books,  1984 
 - x, 190 p. :  ill. ;  23 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0872510905 
<br/><br/><label>LCCN: </label>8372176  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--United States--Case studies.<br/>Marketing--United States--Case studies.<br/>Advertising--United States--Case studies.