TY  - BOOK
AU  - Honomichl,Jack J.
TI  - Marketing/research people: their behind-the-scenes stories 
SN  - 0872510905
PY  - 1984///
CY  - Chicago, IL
PB  - Crain Books
KW  - Marketing research
KW  - United States
KW  - Case studies
KW  - Marketing
KW  - Advertising
N1  - Open access
ER  -