Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 4th ed. 
 - New York :  Macmillan,  1990 
 - xxix, 889 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0023344016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.