Govon, Norman A. P. Cases in marketing / Norman A. P. Govon, Jean-Pieere Jeannet, and Henry N. Deneault. - 2nd ed. - Colubus, Ohio : Grid Pub. Inc., 1983 - x, 268 p. : ill. ; 23 cm. - Grid series in marketing . Rev. ed. of: Marketing problems, c1977. Open access. ISBN: 088244252X LCCN: 826076 Subjects--Topical Terms: Marketing--Case studies.