Heidingsfield, Myron Samuel, 1914-1969. Marketing / Myron S. heidingsfield, A. B. Blankenship. - 3rd ed. - New York : Noble Books, 1974 - viii, 373 p. : ill. ; 21 cm. - Barnes & Noble outline series ; cos 157 . Includes bibliographical references and index. Open access. ISBN: 0064601579 Subjects--Topical Terms: Marketing.