TY  - BOOK
AU  - Lipson,Harry Aaon
AU  - Darling,John R,joint author
TI  - Marketing fundamentals: text and cases 
SN  - 0898741661
PY  - 1980///
CY  - Huntington
PB  - Krieger Pub. Co.
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and  index; Open access
ER  -