McCarthy, E. Jerome. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthry and William D. Perreault Jr. 1922-1993. 
 - Boston :  Irwin,  1992 
 - viii, 232 p. :  ill. ;  26 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>025611949X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.