TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D,joint author
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 025611949X
PY  - 1992///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - Open access
ER  -