TY  - BOOK
AU  - Star,Steven H.
AU  - McNair,Malcolm Perine
TI  - Problems in marketing
SN  - 0070608350
PY  - 1977///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
KW  - Marketing management
N1  - Includes index; Open access
ER  -