TY  - BOOK
AU  - Rao,Vithala R.
AU  - Steckel,Joel H.,jtauthor
TI  - The new science of marketing: state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future 
SN  - 1557385394
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references and index; Open access
ER  -