Lund, Philip Reginald. <br/><br/>
Compelling selling :  a framework for persuasion / 
Philip R. Lund. 
 - London :  Macmillan,  1974 
 - xiii, 205 p. ;  22 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0333155734 
<br/><br/><label>LCCN: </label>74164842  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Salesmen and salesmanship.<br/>Persuasion (Psychology)