TY  - BOOK
AU  - Lund,Philip Reginald
TI  - Compelling selling: a framework for persuasion 
SN  - 0333155734
PY  - 1974///
CY  - London
PB  - Macmillan
KW  - Salesmen and salesmanship
KW  - Persuasion (Psychology)
N1  - Open access
ER  -