Russell, J. Thomas. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russel, W. Ronald Lane. 
 - 11th ed. 
 - New Jersey :  Prentice-Hall,  1989 
 - xviii, 718 p. :  ill. ;  28 cm. 
 - Prentice-Hall series in marketing .
 - Advertising. .
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0135163374 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.