Sissors, Jack Zanville. <br/><br/>
Media planning workbook :  with discussions and problems / 
Jack Z. Sissor, William B. Goodrich. 
 - rev. 2nd ed. 
 - Lincolnwood, Illinois :  Crain Books,  1983. 
 - xiv, 194 p. ;  28 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0844230804 
<br/><br/><label>LCCN: </label>7642110  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.