TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Goodrich,William B.
TI  - Media planning workbook: with discussions and problems 
SN  - 0844230804
PY  - 1983///
CY  - Lincolnwood, Illinois
PB  - Crain Books
KW  - Advertising media planning
N1  - Open access
ER  -