TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.,jtauthor
TI  - Basic marketing: a global managerial approach 
SN  - 025610509X
PY  - 1993///
CY  - Bur Ridge, Illinois
PB  - Irwin
KW  - Marketing
KW  - Manageting
N1  - Includes bibliographical references and index; Open access
ER  -