Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill, J. Paul Peter. 
 - Burr Ridge, Illinois :  Irwin,  1994. 
 - xxxii, 703 p. ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0256125392 
<br/><br/><label>LCCN: </label>948479  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.