Hiam, Alexander. <br/><br/>
Marketing for dummies / 
A. Hiam. 
 - Foster City, Calif. :  IDG Books,  c1997. 
 - xxii, 378 p. :  ill. ;  24 cm. 
 - For Dummies .
<br/><br/>Includes index. 
<br/><br/> Open Access. 
<br/><br/><label>ISBN: </label>1568846991 
<br/><br/><label>LCCN: </label>97071817  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.