De Chernatony, L. <br/><br/>
Creating powerful brands in consumer, service and industrial markets / 
Leslie de Chermatony et al. 
 - 2nd. 
 - Oxford :  Butterworth-Heinemann,  1998. 
 - xiii, 430 p. :  ill. ;  24 cm. 
 - CIM professional .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Brand name products--Marketing.