Fifield, Paul. <br/><br/>
Marketing strategy / 
Paul Fifield. 
 - 2nd. 
 - Oxford :  Buttherworth Heinemann,  1998. 
 - xxxvii, 308 p. :  ill. ;  24 cm. 
 - The Chartered institute of marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Main stack. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>4050315  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.