McDonald, Malcolm. <br/><br/>
Retail marketing :  how to prepare them, how to use them / 
Malcolm H. B.  McDonald an dChristopher C. S. Tideman. 
 - Oxford :  Butterworth Heinemann,  1993. 
 - xi, 338 p. :  ill. ;  24 cm. 
 - Professional development series .
<br/><br/>Includes index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0750620218 
<br/><br/><label>LCCN: </label>3950969  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Communication in marketing.<br/>Retail trade.