TY  - BOOK
AU  - McDonald,Malcolm
AU  - Tideman,Christopher C.S.,jtauthor
TI  - Retail marketing: how to prepare them, how to use them 
SN  - 0750620218
PY  - 1993///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Planning
KW  - Communication in marketing
KW  - Retail trade
N1  - Includes index; Open
ER  -