Wilson, R. M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M. S. Wilson and Colin Gilligan. 
 - 2nd. 
 - Boston :  Butterworth Heinemann,  1998. 
 - xx, 827 p ;  29 cm. 
 - Marketing series (London, England) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Decision making.