Lilien, Gary L. <br/><br/>
Marketing decision making / 
Gary L. Lilien. 
 - New York :  Harper,  1983. 
 - xx, 875 p. :  ill ;  25 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0060440767 
<br/><br/><label>LCCN: </label>8312699  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.