Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning and implementation, and control / 
Philip Kotler. 
 - 9th ed. 
 - New York :  Prentice-Hall,  1997. 
 - xl, 789 p. (35 ) index :  ill, plates, diagrams, col. ;  26 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0132435101 
<br/><br/><label>LCCN: </label>961649  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.