Snepenger, David. <br/><br/>
Perspectives :  Marketing tactics / 
David Snepenger ed. 
 - St. Paul :  Goursewise Publishing Inc.,  1999. 
 - xxviii, 223 p. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open. 
<br/><br/><label>ISBN: </label>0395972175 
<br/><br/><label>LCCN: </label>9896838  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.