Jeannet, Jean-Pierre.
Global marketing strategies /
Jean-Pierre Jeannet, H. David Hennessey.
- 3rd edition.
- Boston : Houghton Mifflin, 1995.
- xxv, 896 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Open.
0395710456
Export marketing--Management.
Export marketing--Management-Case studies.