TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.jtauthor
TI  - Global marketing strategies
SN  - 0395710456
PY  - 1995///
CY  - Boston
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Management-Case studies
N1  - Includes bibliographical references and indexes; Open
ER  -