TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wright,Lauren jtauthor
TI  - Principles of service marketing and management
SN  - 013676875X
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Service industries
KW  - United States-Marketing
KW  - United States-Management
N1  - Includes bibliographical references and index; Open
ER  -