TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind jtauthor
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 032100194X
PY  - 1997///
CY  - Ontario
PB  - Andrew Nuke Stollak
KW  - Marketing
KW  - Data processing
KW  - Decision making-Mathematical models
KW  - Decision making-Data processing
N1  - Includes bibliographical references and index; Open
ER  -