Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 8th ed. 
 - London :  Prentice-Hall,  1998. 
 - xviii, 118p :  ill. ;  27 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>LCCN: </label>983761  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.