Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - 3rd ed. 
 - Boston :  McGraw-Hill,  2003. 
 - xviii, 630p :  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0072471484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.