Zikmund, William G. <br/><br/>
Effective marketing :  creating and keeping customers / 
William G. Zikmund, Michael d'Amico. 
 - New York :  West Publishing,  1994. 
 - xxxii, 604p ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0314041621 
<br/><br/><label>LCCN: </label>9427993  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.<br/>Export marketing.