TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael jtauthor
TI  - Effective marketing: creating and keeping customers 
SN  - 0314041621
PY  - 1994///
CY  - New York
PB  - West Publishing
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing
N1  - Includes index; Open access
ER  -