Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt, Thomas C. Kiennear. 
 - 7th ed. 
 - Irwin :  McGraw-Hill,  1997. 
 - xiv, 665p ;  27 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>LCCN: </label>9637108  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.