TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256204640
PY  - 1997///
CY  - Irwin
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Includes bibliographical references; Open access
ER  -