Jeannet, Jean-Pierre. <br/><br/>
Global marketing strategies / 
Jean-Pierre Jeannet, H.David Hennessey. 
 - 5th ed. 
 - Boston :  Houghton Mifflin,  2001. 
 - xxi, 762p :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0618071881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.