TY  - BOOK
AU  - Jeannet,Jean-Pierre
AU  - Hennessey,Hubert D.jtauthor
TI  - Global marketing strategies
SN  - 0618071881
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes; Open access
ER  -