Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. Dawn Lacobucci. 
 - 8th ed. 
 - Fort Worth :  Dryden Press,  2002. 
 - xxxviii, 1017p :  ill ;  26 cm. 
 - Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0030331013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.