Anderson, Rolph E. <br/><br/>
Personal selling :  achieving customer satisfaction and loyalty / 
Rolph E. Anderson, Alan J. Dubinsky. 
 - Boston :  Houghton Mifflin,  2004. 
 - xxii, 504p :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0618260455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales personnel.<br/>Customer relations.