Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - New Jersey :  Prentice-Hall ,  2001. 
 - xvi, 638p ;  25 cm. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0130175781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.