TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald jtauthor
TI  - Integrated advertising, promotion and marketing communications
SN  - 0130175781
PY  - 2001///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Open access
ER  -