Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 7th ed. 
 - New Jersey :  Prentice-Hall,  1999. 
 - xiii, 469p :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0130841293 
<br/><br/><label>LCCN: </label>9924486  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)