TY  - BOOK
AU  - Abrams,Bill
TI  - The observational research handbook: understanding how consumers live with your product 
PY  - 2000///
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - Marketing
N1  - At head of title: American Marketing Association; Includes bibliographical references and index; Open access
ER  -