TY  - BOOK
AU  - Kotler,Phillip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0131457578
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Open access
ER  -