Dowling, Grahame R. (Grahame Robert) <br/><br/>
Creating corporate reputations :  identity, image, and performance / 
Grahame Dowling. 
 - Oxford ; New York :  Oxford University Press,  2001. 
 - xx, 299 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0199252203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporations--Public relations--Case studies.<br/>Brand name products--Management.