TY  - BOOK
AU  - Dowling,Grahame R.(Grahame Robert)
TI  - Creating corporate reputations: identity, image, and performance 
SN  - 0199252203
PY  - 2001///
CY  - Oxford ; New York
PB  - Oxford University Press
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Case studies
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; Open access
ER  -