TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Burnett,John
AU  - Moriarty,Sandra E jtauthor
TI  - Advertising: principles & practice 
PY  - 2006///
CY  - Upper Saddle River
PB  - Pearson Education
KW  - Advertising
N1  - Includes bibliographical references and index; Open access
ER  -