TY  - BOOK
AU  - Arens,William F.
ED  - Student CD-ROM for use with Contemporary advertising.
TI  - Contemporary advertising
SN  - 0072415444
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Advertising
N1  - Title on CD-ROM: Student CD-ROM for use with contemporary advertising. 8th ed.  System requirements for accompanying CD-ROM:IBM PC or 100 o/o compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher; Includes bibliographical references and index; Open access
ER  -