Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren Keegan J. 
 - Upper Saddle River :  Prentice-Hall,  1998. 
 - xiv, 639p :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Open access. 
<br/><br/><label>ISBN: </label>0139030239 
<br/><br/><label>LCCN: </label>9823506  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.